The Winyarr Collection is proof that sometimes, a shoe is more than just a shoe. Made up of five unique designs, the collection offers a way to celebrate Aboriginal culture as shareable and wearable works of art. And with 10% of proceeds going directly to Culture is Life, it will support the Aboriginal-led organisation’s purpose of supporting young Aboriginal and Torres Strait Islander people to thrive.



Alkina honours the long line of strong black women she comes from and hopes that all women feel this sense of pride walking in these shoes.

Winyarr means ‘Aboriginal woman/women’ in Yorta Yorta Language. The artwork in the Winyarr Collection depicts a group of women along the sacred Dungala (Murray River), linking arms to represent the Aborginal women that have been here for thousands of years.


Wittner: Winyarr Collection



Culture is Life’s work ensures that young people are at the centre of everything that we do. In supporting Alkina and backing Aboriginal practices created cultural confidence. The project modelled how young people can work with big organisations like Wittner, to be inspired by what’s produced in mainstream platforms.

So much of the campaign was grounded in young First Nations women’s creative talent and cultural pride. From Alkina’s artwork to the young models, the jewellery worn, to the women behind the video as well as the project management.



Bringing community around the project was essential and so many inspirational First Nations women is proof that we are stronger together. Aboriginal led practices means close engagement with the artist’s community on Yorta Yorta Country.  Our young people being a part of the process from design and creative ideas all the way to promoting and wearing the shoes at events and on socials meant that they could learn from the process and believe that others can achieve what Alkina and the team created and that we can work and create alongside non-Indigenous brands, creatives and audiences to connect with and celebrate our First People, our cultures and place together.

It’s important to us that the profits are returned to programs and initiatives that support our young women culturally and through their pathways. Our intention is to support other emerging First Nations women, to build capacity in their creative expression and be mentored through similar opportunities like Alkina embraced. Stay tuned to Culture is Life’s socials for more details!

Read More: NAIDOC: In Celebration – In Conversation

Sign up for our newsletter

Be the first to know about new projects and the latest from us.
We care about your data in our privacy policy.
Safe travels to this mob headed to the US for the World Indigenous Suicide Prevention Conference (WISPC) today! ✈️

📸 Hakon Dyrting (2023 Fullaship), Tristan Nelliman-Adams (2024 Fullaship), Bek Lasky (2022 Fullaship), Leyla Quartermaine (2022 Fullaship) and Thara Brown (General Manager (Programs).
We hope you all had a deadly #NAIDOC Week ❤️💛🖤

Let's keep the fire burning and stay blak, loud and proud every day of the year! 🔥
Kicking off #NAIDOC Week 2024 together on #KaurnaCountry 💛
📣 We're so happy to announce, proud Kalkadoon, Pitta Pitta and Bundjalung man, Manny Williams as our new Program Officer (Fullaship).

Manny Williams is one of our inaugural 2022 Fullaship Program alumni. He brings laughs and care to every space he enters, as well as a wealth of knowledge, lived experience and expertise in creating spaces for young mob to grow, learn and thrive. ✨
He's already hit the ground running, programming the first intensive for the 2024 Fullaship Program in his first three weeks on the job. A huge congratulations to him on stepping into this role and a successful first intensive of 2024! 👏🏽
Garambi Baanj (Laughing Waters) on Wurundjeri Country for the first intensive of the 2024 #FullashipProgram. 💛
Happy International Environment Day! 🌱 Spending time in nature has many health benefits, for ourselves and for Country. ❤️‍🩹

We believe in the importance of teaching Australian First Nations knowledges and perspectives on connecting to and caring for Country. 👣

If you're a teacher interested in doing this in your classroom check out our 'Teaching First Nations Knowledges & Perspectives' Guide and the Back to Nature education resources. 🧑🏽‍🏫 #LinkInBio

#EnvironmentDay #Education #Sustainability