Sofii Mara - Culture is Life

Sofii Mara

Marketing and Communications

Sofii Mara McKenzie-Kirkbright is a multi-disciplined creative living and creating on Gadigal lands (Sydney). She holds a Bachelor of Applied Design (Digital Media) from Billy Blue College of Design and is the Founder of INCOMMON, a digital agency specialising in design, branding, digital marketing and social media.

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Sep 28

Stay safe out there you mob! Protect your energy 🧘🏾‍♂️

Sep 28

Gentle Reminder: Self-care isn't selfish ❤️

#Aboriginal #TorresStraitIslander #Wellbeing

Sep 27

With the voice to parliament referendum approaching, it has become a stressor for a lot of Mob.

We should take steps to look after our well-being and set some boundaries.

Reach out for a yarn, call 13YARN on 13 92 76 #13YARN

#OurStoryOurHealing #YouRightOrWhat

Reshared from @13yarn

Sep 27

⚠️ CW: Suicide & Mental Health ⚠️

September is Suicide Prevention Month 💔

We're sharing some of the dire statistics around #suicide in our young mob 📈

And we're also announcing the release of Yarn Up Listen Up - A Community Report of Aboriginal and Torres Strait Islander Young People’s Perspectives on Suicide Prevention 📣

This research project was undertaken in partnership with the Centre of Best Practice of Aboriginal Torres Strait Islander Suicide Prevention (CBPATSISP) @centre_of_best_practice 🤝🏽

#FirstNations #SuicidePrevention #MentalHealth

Sep 26

You probably recognise his face from our $50 note, but there's much more to learn about David Unaipon! 💵

👉🏿 Scroll through to learn more!

🎬 Series by @blackfellafilms

📺 Watch #FirstWeapons on @abcaustralia

🖥️ Teach the series with our education resources #linkinbio

🖤 The First Weapons education resources were created in partnership with @blackfellafilms and ABC Education.

#FirstNations #STEM #Education

Sep 26

⚠️ CW: Mental Health ⚠️

The national helpline for First Nations people is fielding a record number of calls, with many who reach out telling crisis counsellors that they are experiencing racism and abuse as a result of the Indigenous Voice to parliament debate.

13YARN national program manager Aunty Marj Anderson said that crisis workers were reporting that their callers felt unsafe and were struggling to “carry the load”.

“Racism, and the nastiness with the debate is really impacting on an already traumatised community,” Anderson said.

“In the past three weeks especially, with the cultural load from the debate, people are telling us there is a rise in racism they are experiencing..."

❤️ If you or someone you know is in immediate danger, call 000 immediately. For more help, call 13YARN on 13 92 76.

📱 Reposted from The Sydney Morning Herald.

Sep 26

Have you used our education resources in your classroom? We’d love to hear from you! 💬

You can take our feedback survey or send us pics of our resources in your classroom 📷

If you haven’t, our education resources are free, easy to use, curriculum-aligned and embed Aboriginal content, values and wellbeing practices! 🥳

Find our resources and take our feedback survey☝🏽#linkinbio

#Education #Teachers #Australia

Sep 25

"I want Koori kids to see themselves on the page, but I want all Australian kids to see diversity in the classroom and also see the history not being told..." - Dr Anita Heiss on her children's book Bidhi Galing (Big Rain) 📖

Bring this story to life in your classroom with the audio reading by the author (accessed with the QR Code in the book) and the education resources ☝🏽 #Linkinbio

#Wiradyuri #Education #ChildrensBook

Sep 25

Did you get your hands on some Winyarr Collection shoes? 👠

Your purchase helped us to support the Bowarring Mentor Program! 💗

All of our projects and campaigns:

🏴 Back #Aboriginal and #TorresStraitIslander led solutions

👩🏾‍💼 Support social and cultural entrepreneurship

🌀 Create change in communities throughout Australia

By backing us, you are supporting and empowering young #FirstNations people through our programs and those we seed and grow 🌿

In partnership with @alkinascreations @wittnershoes and @bowarring_mentor_program 🫶🏾

Find out more about our projects and campaigns ☝🏽 #linkinbio

#Winyarr #Fashion #SocialEnterprise

Sep 21

Shout out to our Fullaship Officer, Samantha Garlett, for planning and delivering her first #FullashipProgram intensive on Whadjuk and Gnaala Karla Booja 👏🏽

Sam’s cultural care and leadership, inviting her family and local mob to welcome us and share their knowledge and stories on her Country was beautifully felt and received by staff and participants.

So much growth and learnings come from these intensive experiences, a hugely rewarding challenge Sam took with open heart and hands.

Big mob love, pride and appreciation from all the team, fellas and family @cultureislifeorg 🖤✨❤️

📸 @_cole.baxter